Every South African recognises the iconic red, yellow star & striped and blue wave of Lucky Star. You see it painted on shop fronts andused in local design. That’s because, since 1959, Lucky Star has been helping generations of South Africans put tasty and nutritious meals on the table and in the lunch box.
Originally, from California, Federal Fish Packers bought the “Your Lucky Star” brand in 1955 and in 1959, it became Lucky Star, the brand you know and love to this day. The iconic brand has become the market leader in the canned fish industry. Trusted for its great taste and consistent quality, Lucky Star offers value for money and convenience while giving South Africans access to protein rich meals and essential omega 3 fatty acids.
Lucky Star has always strived to create products that are loved, creating new and exciting variants for the table. We’re making sure that what’s in the can is tasty and nutritious, and we’re working with the South African Chefs Association to help our fans make tasty and nutritious meals for every occasion, packed with the goodness of Lucky Star.
It’s no wonder Lucky Star is one of the most loved brands in SA.
With over 800 000 cans of Lucky Star enjoyed every day, serving over 3 million people daily, Lucky Star understands the importance of looking after this valuable resource and practices sustainable fishing practices.
In South Africa, fishing is efficiently regulated by the Department of Agriculture, Forestry and Fisheries (DAFF). You could say it’s one of our most looked after resources. At Lucky Star, we are part of the Responsible Fisheries Alliance, and are governed by strict annual fishing quotas, and we ensure that in no part of our manufacturing process does any part of the fish go to waste...
To ensure that there is enough of SA’s favourite canned fish brand, Lucky Star supplements local fish supply with pelagic fish of the same species from other fisheries around the world. A strict processing protocol ensures consistent quality and builds trust in the Lucky Star brand...
This also allows Lucky Star to create a sustainable fishing cycle, sourcing its products from areas where the fish populations are not at risk and ensuring that the future is filled with tasty Lucky Star meals.
As a truly SA brand, Lucky Star’s range of product have grown from just Pilchards in Tomato sauce
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